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Direct marketing is a form of advertising that reaches consumers directly through various channels, such as mail, email, telephone, and text messaging. It is used to generate leads, build relationships, and increase sales. Direct marketing is a cost-effective way to reach a large audience, as it does not require the same level of investment as traditional advertising. Direct marketing campaigns typically involve a combination of tactics, such as direct mail, email, telemarketing, and online advertising. Companies use these tactics to target specific audiences and measure the success of their campaigns. Direct marketing can be used to promote products, services, and events. Some of the leading companies in the direct marketing market include Epsilon, Merkle, Acxiom, Experian, and Harte Hanks. These companies provide a range of services, such as data management, analytics, and creative services. They help businesses create effective direct marketing campaigns that reach their target audiences. Show Less Read more